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Challenge
Context: TOURISE is a brand-new app dedicated to transforming tourism in the region (UAE). To launch, they’re hosting a conference where global brands and leaders will come together to show what’s possible in this sector.
The task: utilise a 66sqm container to demonstrates TikTok’s impact on the future of travel & tourism in a way that’s immersive and insightful.
Strategy
TikTok is the new Google.
41% of consumers now use TikTok as a search engine, and it’s even higher for Gen Z.*
From hidden spots to viral adventures, TikTok gives travellers something search engines can’t: discovery that’s personal, authentic and made for their world.
*Adobe Express ‘Using TikTok as Search Engine’ 1/4/24
Proposition
The future of travel is
Found on TikTok
Outcome
A fully immersive TikTok pavilion that sparked high-value conversations and demonstrated TikTok’s commercial power within the travel & tourism industry.
